Pilsner Lager’s New Campaign Kicks Off with a Roaring Celebration at the Benjamin Mkapa National Stadium

Where were you last weekend if not at the National Stadium???

On a hot Saturday afternoon, Pilsner Lager, in partnership with Simba Sports Club launched a new campaign “Furahia Kila Ushindi na #PilsnerMbili”, meaning “Celebrate Every Win with #PilsnerMbili”

This grand event at the Benjamin Mkapa National Stadium came alive with echoing cheers and chants of over 60,000 passionate fans that flooded the stadium to watch their favourite players. As they eagerly waited for the match to begin, fans quenched their thirst with a cold cup of Pilsner Lager in one hand, and a vuvuzela in another.

The town was painted red and white; from the jerseys, beer cups, to photo booths with themed backdrops and banners; every corner of the stadium was radiating the spirit of the campaign. During the event, we had electrifying performances from various DJs; with the main act by Alikiba -Have you seen a crowd go crazy over an anthem? The Mnyama song did its thing! Thereafter we watched the Simba stars give one blast of a performance!

Pilsner Lager X Simba Sports Club joint forces is a perfect match of two big names, each rocking their own style with Simba Sports Club’s rich history and loyal fan base, while Pilsner Lager’s dedication to quality and fun fits right in with the club’s energetic vibe –Ubaya Ubwela

“Tonight was about more than just launching a campaign; it was about celebrating moments of victory and togetherness,” said Wankyo, the Pilsner Lager brand manager “Winning is in every small step you take, you deserve to celebrate every step of your journey”

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Erasto Masalu

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